Appreciation for classical music has come to an unlikely crescendo.
Launching this month, Scala radio plans to pacify the cries of stressed out young adults with a contemporary approach to symphonic tunes.
The hurried life of a millennial can be likened to the accelerated tempo in drum and bass music. Both founded in the 1990s, the person and the beat are fuelled by a high-speed, pulsating rhythm; driving the relentless work ethic of a young professional and establishing blistering momentum in a club anthem.
Throw a 90s baby into a drum and bass rave and you’ve got the epitome of what life is like for a modern day, young adult: exhilarating, but the perpetual intensity will eventually send them spinning to bed with a sore head.
This pace of life is not sustainable. The demanding expectation to get on the property ladder, be active on social media, eat clean, go to the gym, afford ‘Instagrammable’ holidays, be charitable, go out for dinners, be up early and stay in work late is mind numbing. Reflection time ceases to exist. How can a person have time to sit and concentrate on their emotional well-being with an itinerary so challenging?
The exhaustion of this lifestyle is causing millennials to tune-out of rapidity and tune-in to tranquillity, with classical music listening surprisingly on the rise. From March 4th, Scala Radio will hit the airwaves to provide serenity for adolescents with hectic schedules. The station will rival Classic FM and BBC Radio 3 by playing traditional tunes with a contemporary, 21st century vibe.
Revolutionising the genre for younger ears, Scala’s marketing team are on to an obvious winner. The cries for calmer listening are desperate, and this new station aims to medicate with the cleansing power of sound.